Likehisfatherbeforehim,SheikhRehmanhasspentalifetimedesigningandpaintingBollywoodfilmpostersforMumbai’sancientAlfredTalkiescinema.Hishugebannersteemwiththeenergyandactiononeexpectsfromthefilmsthemselves.Buttimesarechanging-theAlfredTalkies’saudienceisdwindlingandplasticpostersarebecomingthenorm....FlorianHeinzen-ZiobandGeorgHeinzen’salternatelyvibrantandelegiacfilmholdsfocusonthecolourfulRehman,arealartistwhoenergeticallyplieshistradeevenastheonlylifehehasknowndisappearsaroundhim.